Development Marketing

It can be a struggle to step outside your organization’s expertise -- social services, education, arts -- and speak the donors’ language, language that changes according to the type of donor you're addressing. Do you tug at heartstrings or offer data? Or both? 

Communications can include talking points, case studies, summaries of programs, social media, print material. When we work on development marketing, we go beyond specific messages and work with nonprofits to examine branding, public relations and all the ways that organizations impress funders.